Mahindra has launched the Mahindra XUV 7XO in India with Dolby Vision and Dolby Atmos. This makes the Mahindra XUV 7XO the first car in India to come with Dolby Vision and Dolby Atmos in-car entertainment.

Mahindra already offers Dolby Atmos in the BE6, XUV 9e, XUV 9S, and others, but by adding Dolby Vision inside the XUV 7XO, it provides a dual sensory experience. Now, let’s understand what each of these technologies actually does.

1. Dolby Atmos: Dolby Atmos gives you immersive surround-sound and improves audio clarity while listening to music.

2. Dolby Vision: Dolby Vision technology provides superior picture quality while streaming movies or videos. It enhances the video and gives you a cinema-like experience.

Mahindra has proved over the past few years that what an Indian car manufacturing company can do, and use the best technology and innovations that are available.